THE 10 MOST IMPORTANT AREA OF DIGITAL MARKETING YOU SHOULD KNOW

THE 10 MOST IMPORTANT AREA OF DIGITAL MARKETING YOU SHOULD KNOW

To give you a thorough understanding of what the term “Digital marketing“ includes, here are the 10 most important types of digital marketing. You know what I am referring to, don’t you? Those breaks in your favorite

                  Today many businesses have a strong focus on social media marketing that is why we are going to list and discuss types of digital marketing.

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1. SOCIAL MEDIA MARKETING

Social Media certainly has a rightfully earned place in this list. Social Media Marketing is “the use of social media platforms and websites to promote a product or service

2. CONTENT MARKETING

 Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. That means that content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with the content.

3. SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords or keyphrases in the copy of a website or within the content you want to show in organic search and getting links to this website or content.

4. SEARCH ENGINE MARKETING (SEM)

  While SEO describes the process of getting unpaid traffic from search engines – SEM refers to using paid advertising to get traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.

5. PAY-PER-CLICK ADVERTISING (PPC)

 Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users. Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.

6. AFFILIATE MARKETING

Affiliate marketing is a performance-based type of digital marketing. contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions. Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

7. E-MAIL MARKETING

 Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust. Eventually, you will be able to turn a percentage of your audience into customers.

8. RADIO ADVERTISING

music program where someone tells you what car to buy or what cleaner to use. Some of these spots can be rather annoying, a select few manage to be entertaining – at least when you hear them the first time. There is still more to radio advertising: For instance, you can sponsor a program.

9. TELEVISION ADVERTISING

It is not dead yet: The spot that breaks up your favorite television program. While we are more and more getting used to finding ways to omit having to actually watch TV commercials there is still some marketing success in TV advertising. In fact, some spots like the ones created for Super Bowl make it to some notable marketing fame. Some of the best Super Bowl spots even make it to social media fame and get a ton of shares that the advertisers do not have to pay for – or rather which is probably calculated into the price of advertising space for Super Bowl anyway.

10. MOBILE PHONE ADVERTISING

 Of course, many of the above types of digital marketing can take place on your mobile phone. That is called mobile marketing. You are probably using Facebook, Instagram, and Google on your mobile phone after all.  But there are some other types of marketing on your mobile phone that so far would not fit into any of the mentioned categories: Mobile Advertising.