The corporate image of an organization is the good name that is the organization has created itself through the various ways it has projected itself before public.
In the recent years, more and more organization are beginning to realize the advantages of projecting appropriate corporate identity. It is not simply a question of the design and identification to but knowing that effect. That is, instead of branding the individual product, companies sometimes create product family images or a corporate company images associated with all product.
The visible manifestation of corporate image programme can be very widespread. They use letters symbols, logo and other design are associated with corporate image.
Advertising is the marketing vital tools of selling because it create an awareness for the customers or a particular products, institution have image and many have spent a great deal of money trying to improve their “Corporate Image”.
It is the belief of many executive if the right physiological meaning is associated with their company, employees will be favorably predisposed towards its products.
Advertising is an exciting, dynamic and truly challenging enterprise of the misunderstood but essential to business and industries. On the other hand, Advertising is the medium of passing information to the consumers about the recent or new product and to show the quality and importance of it.
People are exposed to hundreds of products and services through the use of online ads such as Facebok, Instagram, Twitter, Linkedin
Pinterest Google, Yahoo, KGC and others. It is a powerful sources of commutating the consumers, which helps in selling of goods and services, images and ideas through channels of information and persuasion.
In a nutshell, all we need to do is how companies make use of their style of advertising in achieving their goals with special reference to world Economy.
What are Ads?
Ads simply means advertisement: Advertising is the aids of sending information to the consumers and the general public about the new product so that people will be able to purchase and promote sales at the normal time and at a good quality.
The impact of online advertising in any organization are:
- It makes consumers aware of the existence of new products, services of ideas and the continued existence of the existing product in the market. It informs and educates the people on how to use a product or services.
- It increases sale volume of the product.
- It informs people where to obtain goods and services.
- It associates specific goods and services with identifiable producer so that the merits and demerits of such goods and services become easily attributable to a particular manufacture.
- Is ascertaining what users feel about the products and services i.e. the consumer’s reaction on a product.
