Nissan submits four new trademark applications as it expands its Web3 presence. Pessarlay Wahid Nissan, a major player in the automotive industry, has registered four trademarks with the USPTO, signaling a strong push into Web 3 and blockchain (USPTO). Infiniti, Nismo, and the other three of the company’s top-selling brands are covered by the four filings, according to USPTO-licensed trademark lawyer Mike Kondoudis. Nissan might be making a significant foray into the metaverse and non-fungible tokens (NFTs).
#NISSAN has filed 4 trademark applications for
▶️ INFINITI
▶️ NISMO
▶️ NISSANThe filings signal plans for
🚗Virtual Clothes + Cars
🚗Stores for Virtual Goods + NFTs
🚗NFT Marketplaces + Trading + Minting
🚗Metaverse Advertising Services#NFT #NFTCommunity #Metaverse #Web3 #Car pic.twitter.com/iG3ZVgyD5t— Mike Kondoudis (@KondoudisLaw) March 13, 2023
The document specifically mentions making digital collectibles like apparel, headgear, cars, lands, and structures. The Japanese automaker revealed plans for advertising in virtual worlds that would feature films, sound, artwork, and trading cards.
Other clauses call for the development of a metaverse market for trading digital collectibles and a “non-downloadable computer software for use as a digital wallet.”
The program will be used “for minting, producing, sending, receiving, accepting, trading, storing, tracking, authenticating and fitting NFTs and video, and providing temporary use of software for use as a digital wallet,” according to one provision of the petition.
Nissan unveiled a new service that will let customers test drive its cars in the metaverse before making a purchase as a result of the USPTO filings. The Nissan Hype Lab is a demonstration experiment that will last for three months and have a virtual staff on hand to assist prospective buyers.
The announcement stated that when a consumer is truly considering buying a car, a car-life advisor who actually deals with the automobile at a Nissan Tokyo dealership would present an estimate based on a consultation discussing the car, and a purchase contract will be made.
For its Skyline, GTR, and Z models, Nissan registered metaverse-related trademarks in 2022, giving it an advantage over rival automakers.
Automobile producers enter the Web 3
American automakers are taking advantage of the opportunity to file their own Web 3-related USPTO applications in an effort to keep up with the current trends.
With a startling 19 trademark filings for its top automobile trademarks in September 2022, Ford Motor Company took the lead. General Motors, a different American automaker, entered the competition by submitting Web 3 trademark applications for the names of Cadillac and Chevy.
Although 2022 saw a record number of DLT trademark registrations, analysts think 2023 might still deliver strong numbers despite a harsh “crypto winter.” In 2023, numerous global enterprises filed their applications with the USPTO, including publishers of video games, payment services, and other businesses.
